🪖 As always, a welcome to all new subscribers. And a big thank you to all you loyal readers. In this week’s issue: Tag International is recruiting female security professionals, “The Gist”, markets, latest news, building your personal brand, and the latest contracting and federal job openings.

Read time: 5 minutes

Before I begin, quick question.

Before we build it, I wanted to know your thoughts on premium content.

What would be included:

🔌 Plug-and-play cover letters - cover letters made for security professionals, veterans, prior law enforcement, firearms instructors, executive protection, personal security specialists, surveillance operators, and EMTs/paramedics)

💡 From an Idea to a Profitable Business Course - A-Z roadmap of steps to start a business, gain independence and enjoy the freedom of being your own boss.

💰 23 Online Side Hustles Course - An in depth course on 23 different side hustles. How to start and how to implement.

✉️ The Copy-and-Use Scripts - Swipe And use these email scripts to get the conversation going with the recruiter.

💼 The Jobs Database - You asked for more contracting jobs. How about a database where you can access hundreds upon of hundreds of job openings? Contract, federal, and private.

💵 The Side Hustle Database - You asked for more side hustle ideas. How about another database where you can access hundreds of side hustles? How to start, the metrics and tools, and what to do.

…Would building this membership content interest you?

🏈 The play-by-play behind the plays - If you are interested in the business side of sports, check out “The Gist”. It’s a free newsletter delivered in bite-sized, fun to read stories. Join 30,000+ sports business readers. Check it out here. Or click here to one-click signup.

📈 Analysts attributed the large decline in gold and silver prices to a number of factors, including a stronger US dollar and rising interest rates. Bitcoin's gains were likely due to a combination of factors, including increased investor sentiment and a short squeeze. Get the latest market news from a Wall Street analyst.

🗞️ The Latest Headlines
1. Turkey’s military carried out airstrikes targeting Kurdish militants in Northern Iraq
2. Kosovo says Serbia's behavior same as Russia's before Ukraine invasion
3. Russian Kh-59 missile factory struck by multiple drones
4. Donald Trump in court as civil trial gets underway
5. A rare ‘ring of fire’ eclipse is coming. Here’s how to see it.

How to build your personal brand

If there’s a trifecta for what makes a business, it’s this:
> The service/product (It)
> The delivery of it (you/others)
>The attention (potential customers)

And in this week’s newsletter, we’ll be focusing on the latter. Because near anyone can build a digital product and have Thrivecart deliver it. But getting the attention that turns your product into Stripe notifs pinging?

That’s a game in itself. And one of its sports is building a personal brand that becomes a sales-generating engine that no one but you owns.

And here’s how to get started…

STEP 1: find something you can talk about for days (that has market demand )

This duo is critical.

Once you’re sharing things that both you and broader others are interested in: that’s when you build authority and a dedicated audience.

Focus on a speciality you’re passionate about.

Make sure it’s something with a market demand.

Then double down by learning more about it/practicing what you learn.

STEP 2: share your insights with the world, generously and consistently

People will follow you when you’re sharing valuable content that (1) gives them practical, actionable advice (2) solves a challenge they’re facing.

Getting those insights all hinges on Step 1.

But a common problem with people who are building the insights are:

1. They’re don’t share the best stuff
2. They don’t show up consistently

Share your gold, your wins, your losses, all regularly—and your personal brand will grow.

STEP 3: engage with your community

Let’s say you’re acing Steps 1 and 2 and your personal brand is stacking up followers.

But if you’re posting and ghosting: those followers won’t stay around.

But if instead, you:

— Reply to comments

— Ask questions to start conversations

— Encourage others to share their thoughts

You’re building both trust and meaningful connections that make people want to buy from you. And that’s when your personal brand is hitting its target on bullseyes.

Check out the LinkedIn post here. Or apply here.

✉️ If you’re interested in going deeper into various financial topics, we recommend these newsletters:

1. Houck’s Newsletter - For the business startup. Building, growing, and raising capital.
2. The Sweaty Startup - Real estate deals. Business principles.
3. The Money Maniac - Financial insight from a Wall Street analyst.

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Have a good rest of the week.

- Nate

Good ol, Elon.

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